The story is told of John, a young man, standing at the end of a bridge. He was waiting for the bus to take him to his home, nearly an hour’s distance away. It was a warm summer day, and many children were swimming in the millpond below the bridge. As John watched them, he noticed one of the smaller boys began to drift farther and farther from the shore. Suddenly, the little boy threw up his hands and disappeared under the water. John’s first impulse was to run down the bridge and try to help the little boy that was drowning. But as he looked up, his bus was fast approaching. He casually brushed it off and decided with so many good swimmers in the millpond, surely someone else would help him. So he boarded the bus and went home. Upon arriving home, he found his mother lying unconscious on the floor. He hastened to bathe her face and rub her hands. As she regained consciousness, she cried out, “Oh John, your brother Willie has just drowned in the millpond.” Then from John lip’s came the agonizing cry, “If I had only known it was my brother William.”

As we help others, many times we are indirectly helping ourselves and our own families.

All of which leads to the question: how should leaders relate to corporate social responsibility? In today’s changing world, the concept of corporate social responsibility is high on the agenda. The term corporate social responsibility became popular in the 1960s. Corporate Social responsibility (CSR) is an ethical framework which suggests that an entity, be it an organization or individual, has an obligation to act for the benefit of society at large.